Engaging with HCPs is not an easy endeavour if you are a pharma company. HCPs may have very little time and they are flooded with communication and content provided by third parties, independent publishers, or pharma companies.

Therefore, when you succeed engaging with them, whether it is through social media, thirds parties or you own HCP portal… you better make it count and seize the opportunity to the fullest!

Making your storytelling memorable with Visigram is easy. Why? Because it is video based content that has proved to drive retention 8 times more than classic text / image-based content (source: Insivia 2023). But first and foremost, because Visigram offers a self-directed viewing experience to HCPs. Indeed, based on their behavior and choices, the content will adjust itself to tailor their needs without ever leaving the Visigram video player.

Visigram is an interactive video system that provides marketers with a series of tailored experiences adjusting to their needs: gamification (quiz, polls), and custom download suggestions will take your engaging experience with HCPs to a whole new level!